I believe in purposeful minimalism, where every element earns its place, and clarity leads the experience.

Skills & Abilities

Visual Design & Art Direction

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Brand Identity Systems

Typography & Layout Design

Visual Storytelling

Campaign & Communication Design

Creative Direction

Digital Brand Experiences

Motion & Interaction Direction

Editorial & Presentation Design

Visual Design & Art Direction

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Brand Identity Systems

Typography & Layout Design

Visual Storytelling

Campaign & Communication Design

Creative Direction

Digital Brand Experiences

Motion & Interaction Direction

Editorial & Presentation Design

Design Leadership

Creative Team Leadership

Cross-functional Collaboration

Design Critiques & Mentorship

Workflow & Quality Systems

Design Operations

Strategic Design Thinking

Design Leadership

Creative Team Leadership

Cross-functional Collaboration

Design Critiques & Mentorship

Workflow & Quality Systems

Design Operations

Strategic Design Thinking

Product & Experience Design

Ul Design

Design Systems

User Flows & Prototyping

Responsive Digital Experiences

Interaction Design

Experience Strategy

Product & Experience Design

Ul Design

Design Systems

User Flows & Prototyping

Responsive Digital Experiences

Interaction Design

Experience Strategy

User Research

User research and usability testing
Concept validation
Research synthesis

User Research

User research and usability testing
Concept validation
Research synthesis

Soft Skills

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Clear communication
Attention to detail
Strategic thinking
Navigating ambiguity

Soft Skills

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Clear communication
Attention to detail
Strategic thinking
Navigating ambiguity

Tool Stack

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What They Said

“Shubhendu has proven himself to be a valuable asset to any creatively inclined business. Perceptive to the needs of the business owner and meticulous with the delivery of collateral, he doesn't keep you hanging. This is a trait that is not seen amongst most Designers, they tend to slack when it comes to prioritizing the needs of their client. Shubhendu is the kind of designer you go back to again and again. He provides fresh and well thought out design solution, delivers on his promises and can work under pressure. To say he is highly recommended would not speak the volume that his work does. Truly a delightful person to work alongside.”

Arshdeep

Founder, CEO : Kwazi

Experience

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04/2024 – 03/2026

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Head of Design & Co-Founder

Led the strategic and creative direction of a multidisciplinary design practice spanning product design, branding, visual communication, and motion. Built and scaled design operations, hiring frameworks, quality standards, and reusable systems while partnering with founders, stakeholders, and engineering teams to deliver cohesive digital products and brand experiences. Facilitated discovery workshops, drove cross-functional alignment, and established processes that improved delivery efficiency, consistency, and team growth.

04/2020 – 03/2024

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Design Lead

Directed end-to-end design across SaaS platforms, digital products, brand identities, and communication systems, translating complex business challenges into scalable user experiences and visual frameworks. Led design system development, mentored designers through structured critiques and coaching, and collaborated closely with product, engineering, and business teams to improve usability, delivery quality, and organisational design maturity.

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04/2024 – 03/2026

Timeline image

Head of Design & Co-Founder

Led the strategic and creative direction of a multidisciplinary design practice spanning product design, branding, visual communication, and motion. Built and scaled design operations, hiring frameworks, quality standards, and reusable systems while partnering with founders, stakeholders, and engineering teams to deliver cohesive digital products and brand experiences. Facilitated discovery workshops, drove cross-functional alignment, and established processes that improved delivery efficiency, consistency, and team growth.

04/2020 – 03/2024

Timeline image

Design Lead

Directed end-to-end design across SaaS platforms, digital products, brand identities, and communication systems, translating complex business challenges into scalable user experiences and visual frameworks. Led design system development, mentored designers through structured critiques and coaching, and collaborated closely with product, engineering, and business teams to improve usability, delivery quality, and organisational design maturity.

Show all