Hello! I'm

Hello! I'm

Hello! I'm

Shubhendu

Shubhendu

Shubhendu

Open to Work

hi@shubhendu.co.in

Open to Work

hi@shubhendu.co.in

Open to Work

hi@shubhendu.co.in

Design Generalist

Design Generalist

Design Generalist

Based in New Delhi

Based in New Delhi

Based in New Delhi

Brand & Communication Design

UI/UX Design

Motion & Interaction Design

Brand & Communication Design

UI/UX Design

Motion & Interaction Design

Brand & Communication Design

UI/UX Design

Motion & Interaction Design

A design generalist with over 12 years of experience.

A design generalist with over 12 years of experience.

Specialising in product and brands that feel intentional, refined, and human.

Specialising in product and brands that feel intentional, refined, and human.

Great Design → Great Experience → Great Business

[2025]

Building a Unified Digital Platform for Pickleball

[2024]

Redefining How Women Shop for Intimates Online

[2023]

Reframing Online Eyewear with Trust, Clarity & Confidence

[2023]

Reframing Online Eyewear with Trust, Clarity & Confidence

[2023]

Mallcom India

[2022]

SuperBottoms

Great Design → Great Experience → Great Business

[2025]

Building a Unified Digital Platform for Pickleball

A look at how Picklebay is opening up Pickleball in India through community, technology, and simple access to courts, partners, and tournaments.

[2024]

Redefining How Women Shop for Intimates Online

From market insights and retail audits to bold design interventions, this case study charts the transformation of Nykd into a specialised innerwear destination with a loyal, growing customer base.

[2023]

Reframing Online Eyewear with Trust, Clarity & Confidence

Rooted in behavioural insights and guided by retail psychology, this case study showcases Chashma’s transformation into a digital eyewear experience that feels intuitive, credible, and distinctly personal.

[2023]

Reframing Online Eyewear with Trust, Clarity & Confidence

Rooted in behavioural insights and guided by retail psychology, this case study showcases Chashma’s transformation into a digital eyewear experience that feels intuitive, credible, and distinctly personal.

[2023]

Mallcom India

A safety-first redesign for Mallcom India, driven by yellow, bold brand colors, and geometric elements lifted from the logo to create a seamless, energetic user experience.

[2022]

SuperBottoms

SuperBottoms is redefining parenting through conscious design, community, and innovation. With reusable cloth diapers and eco-friendly essentials, it makes sustainable choices easy for parents everywhere.

A design generalist with over 12 years of experience.

Specialising in product and brands that feel intentional, refined, and human.

Great Design → Great Experience → Great Business

[2025]

Building a Unified Digital Platform for Pickleball

A look at how Picklebay is opening up Pickleball in India through community, technology, and simple access to courts, partners, and tournaments.

[2024]

Redefining How Women Shop for Intimates Online

From market insights and retail audits to bold design interventions, this case study charts the transformation of Nykd into a specialised innerwear destination with a loyal, growing customer base.

[2023]

Reframing Online Eyewear with Trust, Clarity & Confidence

Rooted in behavioural insights and guided by retail psychology, this case study showcases Chashma’s transformation into a digital eyewear experience that feels intuitive, credible, and distinctly personal.

[2023]

Reframing Online Eyewear with Trust, Clarity & Confidence

Rooted in behavioural insights and guided by retail psychology, this case study showcases Chashma’s transformation into a digital eyewear experience that feels intuitive, credible, and distinctly personal.

[2023]

Mallcom India

A safety-first redesign for Mallcom India, driven by yellow, bold brand colors, and geometric elements lifted from the logo to create a seamless, energetic user experience.

[2022]

SuperBottoms

SuperBottoms is redefining parenting through conscious design, community, and innovation. With reusable cloth diapers and eco-friendly essentials, it makes sustainable choices easy for parents everywhere.

Interested in working together?

Get in Touch

Linkedin

© 2025 Shubhendu Mitra

hi@shubhendu.co.in

Interested in working together?

Get in Touch

Linkedin

© 2025 Shubhendu Mitra

hi@shubhendu.co.in