A design generalist with over
12 years of experience.
Specialising in product and brands that feel intentional, refined, and human.
Specialising in product and brands that feel intentional, refined, and human.
⬥ Areas of Work ⬥
⬥ Areas of Work ⬥
UI/UX & Product Design
User Research
Information Architecture
Wireframing
Interface Design
Prototyping
Brand & Communication Design
Brand Strategy
Editorial Design Systems
Content Strategy
Campaign Design
Visual Identity
Motion & Interaction Design
Micro Interactions
Animation Design
Transition Design
⬥ Featured Works ⬥
Great Design → Great Experience → Great Business
⬥ Featured Works ⬥
Great Design → Great Experience → Great Business
⬥ Areas of Work ⬥
UI/UX & Product Design
User Research
Information Architecture
Wireframing
Interface Design
Prototyping
Brand & Communication Design
Brand Strategy
Editorial Design Systems
Content Strategy
Campaign Design
Visual Identity
Motion & Interaction Design
Micro Interactions
Animation Design
Transition Design
⬥ Featured Works ⬥
Great Design → Great Experience → Great Business
Career Timeline
2013 - Present
2013 - Present
04/2024 – 03/2026
Head of Design & Co-Founder
Led the strategic and creative direction of a multidisciplinary design practice spanning product design, branding, visual communication, and motion. Built and scaled design operations, hiring frameworks, quality standards, and reusable systems while partnering with founders, stakeholders, and engineering teams to deliver cohesive digital products and brand experiences. Facilitated discovery workshops, drove cross-functional alignment, and established processes that improved delivery efficiency, consistency, and team growth.
04/2020 – 03/2024
Design Lead
Directed end-to-end design across SaaS platforms, digital products, brand identities, and communication systems, translating complex business challenges into scalable user experiences and visual frameworks. Led design system development, mentored designers through structured critiques and coaching, and collaborated closely with product, engineering, and business teams to improve usability, delivery quality, and organisational design maturity.
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04/2024 – 03/2026
Head of Design & Co-Founder
Led the strategic and creative direction of a multidisciplinary design practice spanning product design, branding, visual communication, and motion. Built and scaled design operations, hiring frameworks, quality standards, and reusable systems while partnering with founders, stakeholders, and engineering teams to deliver cohesive digital products and brand experiences. Facilitated discovery workshops, drove cross-functional alignment, and established processes that improved delivery efficiency, consistency, and team growth.
04/2020 – 03/2024
Design Lead
Directed end-to-end design across SaaS platforms, digital products, brand identities, and communication systems, translating complex business challenges into scalable user experiences and visual frameworks. Led design system development, mentored designers through structured critiques and coaching, and collaborated closely with product, engineering, and business teams to improve usability, delivery quality, and organisational design maturity.
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⬥ What They Said ⬥
“Shubhendu has proven himself to be a valuable asset to any creatively inclined business. Perceptive to the needs of the business owner and meticulous with the delivery of collateral, he doesn't keep you hanging. This is a trait that is not seen amongst most Designers, they tend to slack when it comes to prioritizing the needs of their client. Shubhendu is the kind of designer you go back to again and again. He provides fresh and well thought out design solution, delivers on his promises and can work under pressure. To say he is highly recommended would not speak the volume that his work does. Truly a delightful person to work alongside.”
Arshdeep Singh
Founder, CEO
—
Kwazi
“Shubhendu is a man of few words but his designs speak a lot about his creativity. Being awarded employee of the month multiple times, he takes very little time to deliver a lot of work with no compromise on quality. Be it his detailed or minimalistic designs, his creativity goes well beyond any bounds that I have seen. He would deliver work much before the scheduled time along with that, his honesty and tardiness were always on point. Working with Shubhendu turned out to be more than just sitting behind laptops, it was majorly thinking out of the box! His wit, patience, and attitude make him the perfect co-worker to have around!”
Abhilasha Chatterjee
D2L
—
Talent Partner
“Shubhendu helped us with the design of the new BlockSurvey. It was great working with him. He was approachable and available to help all the time throughout the engagement. He is a patient listener and understood the need we had in mind very well. Also, he completed the entire design on time as committed which helped us to launch on time. He is a great product designer and BlockSurvey is a testimony for it. And all this was possible working remotely. I'm sure he is someone you can always count on.”
Raja llayaperumal
Block Survey
—
Co-Founder